A stylized graph with an upward arrow, surrounded by circular and abstract design elements, representing growth or progress.

We help brands with offline sales and long consideration journeys

escape the “DEATHZONE”

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We help leaders find what is really driving demand and scale it profitably

About me:

I’m a former investment banker with over a decade of experience in financial modeling, trading, and asset pricing. Before founding Growth Dynamics, I worked as a Data Scientist at Skai and later as Measurement Manager and Principal Data Strategist at Oracle, helping global brands connect their marketing investments to real business outcomes.

That background taught me one thing: models only matter if they hold up in reality. In finance, I learned that theory often breaks the moment it meets the market. Marketing is no different.

At Growth Dynamics, we bring that same real-world discipline to measurement.

We’ve been on the side of operators, owning budgets, defending investments, and making trade-offs that theory can’t capture.

Our goal isn’t to build elegant models but useful ones that drive measurable impact and profitable growth.

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Why This Matters For You

Most companies hit a point where growth slows even though spend keeps rising.

At Growth Dynamics, we focus on uncovering what is actually driving preference and helping teams scale it profitably.

We bring the analytical rigor of finance combined with an operator’s mindset, grounded in data, experience, and commercial sense.

Because the model that wins isn’t the most complex one. It’s the one that helps you make better decisions when the market moves.

Ready to escape the Deathzone and build a brand that scales profitably?
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Escape the

DEATHZONE

Three red icons with descriptions: a warning sign on a computer monitor with the text "Looks Good Doesn't Convert," a broken piece of toast with the text "Attribution Breaks," and a pie chart with a missing segment labeled "Budget Black Hole."
Get Started
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A graph with axes labeled 'REVENUER' on the vertical and 'SPEND' on the horizontal, showing a curved upward trend in data points.

DEATHZONE

THE FIX

A graph illustrating the relationship between water, revenue, and spend across different phases: Before Cut, After Death Zone Cut, Reinforcing Brand Awareness, and Day. The water level is constant, while revenue and spend vary, with revenue increasing over time.
Infographic with three sections: 1) Find the Waste: icon of coins and magnifying glass with the text "Pinpoint the 20-30% of ad spend that doesn't drive real growth". 2) Reallocate Smartly: icon of a direction arrow with the text "Move spend into channels with real headroom and ROI". 3) Prove It: icon of a rising bar chart with a checkmark and the text "Show CFO-ready numbers your board will trust".

OUR CLIENTS

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PACKAGES

Growth Dynamics | Packages
Growth Icon

Growth

Fixed price, full clarity.

A 12-month growth partnership designed for brands who want stable ROI improvement with full transparency.

  • Revenue Forecasting
  • Campaigns Audit
  • Category & Competitor Analysis
  • Multi-Stage MMMs (Marketing Mix Models)
  • Incrementality Test Calendar
  • Budget Allocation Recommendations
  • Bot & Invalid Traffic Analysis
  • Brand & Organic Traffic Contribution Modelling
  • End-of-contract capability transfer — no lock-in

+$15K/ month

Join the Program →