I come from finance, where capital discipline isn’t optional. It’s how you win. When I started working with consumer brands, I kept seeing the same pattern: marketing teams spending millions without knowing what actually drives demand. Budgets bloated on performance channels. Attribution models overstating short-term wins. Dashboards explaining results but not causes.

I’ve worked on consumer budgets north of $100 million across retail and DTC, and the story is always the same. Brands are investing heavily, but not necessarily wisely.

That’s why I built Growth Dynamics. We help consumer brands pinpoint what’s truly driving demand, revealing where growth really comes from so teams can double down on what compounds instead of what just converts.